News
Drifting into Urban Sector with Newcastle Store Purchase
Newcastle, NSW Newcastle retailer Drift Cycles is expanding into the urban market by purchasing another store in the coastal NSW city, Metro Cycles. The owners of Metro Cycles, Lyn Patrick and Bernard Hockings, announced last week they have entered into an agreement to sell their Bellevue Street business to Drift Cycles, which has previously had…
Leon Cycles Owner Charged with €26 Million Fraud
Paris, France The owner of global e-bike company Leon Cycles, which has two retail outlets in Australia and many retail partners in this country, has been arrested and charged with fraud for allegedly evading the European Union’s Trade Defence Instruments. The company’s China-based owner, Lijun Ding, was detained last month by customs officers in France…
Riese & Müller Roll Out Subscription Service
Darmstadt, Germany Global e-bike heavyweight Riese and Müller has announced it will be launching its own subscription service in Germany, with plans to roll the service out to its international markets. The German manufacturer will offer a £49 fixed monthly price for its UBN Five, UBN Seven and Nevo e-bikes and Multitinker compact longtail cargo…
SRAM Ends Longstanding Partnership with Echelon Sports
Brisbane, Queensland SRAM has ended its partnership with its Australian distributor, Echelon Sports. SRAM’s APAC director of sales, David Evans, issued a statement last month declaring: “After consideration of the current market conditions in Australia and the changing needs of the customer, SRAM has made the difficult decision to end our long-standing partnership with Echelon…
3T Appoints Julian Green to Introduce its Bikes to Australia
Bergamo, Italy Italian premium gravel and road bike brand 3T has appointed industry veteran Julian Green as its sales representative for Australia. The Sydney-based consultant brings 20 years of experience in the bike industry, specialising in sales and business development. “Julian has a proven track record of building successful sales strategies for brands like Shimano,…
Perth Investor Revives Tiller
Fremantle, WA Fremantle e-bike manufacturer Tiller has been rescued by a new investor, Perth company Electro Ventures, Tiller founder and owner Julian Illich announced this month. Julian said the venture will move forward as Tiller 2.0, which will shift the business model to a lease-to-buy model, with weekly payments instead of up-front payment. He said…
Bosch Unveils its Lightest Drive System
Frankfurt, Germany Bosch has targeted the lightweight e-bike market with its Performance Line SX drive system unveiled to coincide with Eurobike 2023, setting a new power-to-weight benchmark in the sector. At 2kg for the motor – and 4kg combined for the motor, battery, remote and system controller – the system produces 600w of power at…
Pinion First for Integrated Drive and Gearbox Systems
Frankfurt, Germany The world’s first integrated e-bike drive and gearbox shift system to go into production has been unveiled by German company Pinion, 13 years after it revolutionised the market with the release of its 18-speed e-bike gearbox. The Pinion Motor Gearbox Unit (MGU) incorporate a brushless full-power electric motor and the company’s gearbox, with…
Schwalbe Releases First 100% Recycled Rubber Tyre
Frankfurt, Germany The first tyre with its own circular production-recycling process, the Schwalbe Green Marathon, has been released at Eurobike 2023 and picked up the event’s sustainability Green Award. Green Marathon tyres are manufactured from 100% recycled black rubber, sourced from used bike, car and truck tyres accumulated and stored by Schwalbe over the past…
Four New Board Members for Bicycle Industries Australia
Melbourne, Victoria Bicycle Industries Australia’s board has been bolstered by a number of newcomers, including representatives of the nation’s three largest bike brands. Delegates from Specialized Bicycle Components (planning and operations manager Wade Budden), Trek Bicycle Asia Pacific (advocacy and engagement manager Mark Eedle) and Giant Group (marketing manager Alistair Wilson) were confirmed as new…