SRAM Ends Longstanding Partnership with Echelon Sports

Two men

Brisbane, Queensland SRAM has ended its partnership with its Australian distributor, Echelon Sports. SRAM’s APAC director of sales, David Evans, issued a statement last month declaring: “After consideration of the current market conditions in Australia and the changing needs of the customer, SRAM has made the difficult decision to end our long-standing partnership with Echelon…

3T Appoints Julian Green to Introduce its Bikes to Australia

Man posing with bike at bicycle expo

Bergamo, Italy Italian premium gravel and road bike brand 3T has appointed industry veteran Julian Green as its sales representative for Australia. The Sydney-based consultant brings 20 years of experience in the bike industry, specialising in sales and business development. “Julian has a proven track record of building successful sales strategies for brands like Shimano,…

Perth Investor Revives Tiller

Woman standing with Tiller ebike

Fremantle, WA Fremantle e-bike manufacturer Tiller has been rescued by a new investor, Perth company Electro Ventures, Tiller founder and owner Julian Illich announced this month. Julian said the venture will move forward as Tiller 2.0, which will shift the business model to a lease-to-buy model, with weekly payments instead of up-front payment. He said…

Bosch Unveils its Lightest Drive System

Close up of Bosch ebike

Frankfurt, Germany Bosch has targeted the lightweight e-bike market with its Performance Line SX drive system unveiled to coincide with Eurobike 2023, setting a new power-to-weight benchmark in the sector. At 2kg for the motor – and 4kg combined for the motor, battery, remote and system controller – the system produces 600w of power at…

Pinion First for Integrated Drive and Gearbox Systems

Person wearing helmet standing with bicycle at bike expo

Frankfurt, Germany The world’s first integrated e-bike drive and gearbox shift system to go into production has been unveiled by German company Pinion, 13 years after it revolutionised the market with the release of its 18-speed e-bike gearbox. The Pinion Motor Gearbox Unit (MGU) incorporate a brushless full-power electric motor and the company’s gearbox, with…

Schwalbe Releases First 100% Recycled Rubber Tyre

Man posing with recycleable tyre display

Frankfurt, Germany The first tyre with its own circular production-recycling process, the Schwalbe Green Marathon, has been released at Eurobike 2023 and picked up the event’s sustainability Green Award. Green Marathon tyres are manufactured from 100% recycled black rubber, sourced from used bike, car and truck tyres accumulated and stored by Schwalbe over the past…

Four New Board Members for Bicycle Industries Australia

Two men at expo

Melbourne, Victoria Bicycle Industries Australia’s board has been bolstered by a number of newcomers, including representatives of the nation’s three largest bike brands. Delegates from Specialized Bicycle Components (planning and operations manager Wade Budden), Trek Bicycle Asia Pacific (advocacy and engagement manager Mark Eedle) and Giant Group (marketing manager Alistair Wilson) were confirmed as new…

Applications Open for Taipei Cycle Exhibitors

Taipei Cycle expo interior

Taipei, Taiwan Booth applications opened this week for 2024 Taipei Cycle, which will focus on four themes: Green Action, Micromobility, Innovation & Startups and Culture & Lifestyle. Next year’s event will be held from 6th to 9th March and will introduce digital advancements such as a Cycling e-Sports Pavilion and an immersive E-bike Demo Test…

Publisher Phil Latz Adds Media Sales Role

Man standing at beach with bicycle in background

Wollongong, NSW The Latz Report publisher Phil Latz has decided to also take over the role of media sales manager. “We’ve had some challenges in successfully filling this role over the past six months,” Phil said. “As all business owners know, it’s been a very tough recruitment environment in the current era of full employment.…

How’s Business – June 2023

Swan Hill Bikes & Trikes shop

Welcome to our monthly chat with bicycle dealers across Australia and New Zealand. With winter officially started after a very cold May in most parts of Australia and NZ, our follow-up question this month was, “How are your sales of lights, winter apparel and any other winter seasonal product going?” We made our calls on…