Euro Flair with an Aussie Edge

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Sub4 is an Australian based company that specialises in cycling and triathlon gear, offering both off-the-peg and made-to-order custom designs.

They also offer custom clothing for running, rowing, weight lifting, swimming, speed skating and a host of other activities—it’s a diverse and expansive portfolio that they’ve developed over many years.

Of late they’ve been expanding their range of accessories and now offer arm, leg and knee warmers as well as gloves, caps, musettes, socks and more. Approximately 90% of their sales come from the Australia domestic market but they do sell into New Zealand and further afield.

For many years the Aussie retail market has been overpopulated with local start-ups and international brands, but steady growth has seen Sub4 expand their retail line-up.

Their newly released summer 2021/22 range signals a step-change with a further expansion into the retail realm.

There’s six new men’s and four new women’s jerseys, and these will complement their existing range. Designs range from bright and bold to options with a more subtle and subdued pallet—there’s something for just about everyone.

All feature modern European styling with longer arms and a performance oriented pro-fit. You’ll find seamless construction, friction-reducing dimpled fabric in the sleeves, three pockets, reflective trim and full-length lockable zippers.

Sub4 also makes a range of knicks to complement the tops including high-quality bib-shorts with Italian chamois and hypo-allergenic seamless leg openings for greater comfort.

Both the materials and construction are said to be on-par with top-end European offerings but these garments come in at a third of the price. Their pro level jerseys retail for $99 while the top-end Pro bib knicks are $149.

Aside from the value offered by the Sub4 range, the sizing is also tailored to suit the Australian market (unlike many European brands where an average size person can wind up needing an XXL).

It’s something that’s becoming more important with the increasing need for click and collect or on-line sales.

As a locally based brand, they’ve got a vested interest in Australian cycle safety and foster an ongoing relationship with the Amy Gillet Foundation.

With a solid range of styles to choose from, as well as the options for custom shop kit, Sub4 could well be the clothing brand you’ve been searching for. Take a look at the Sub4 website to see what this Aussie brand has to offer.