More in Store for Cycology’s Wild Fashion Frontiers

Riders wearing Cycology jerseys

~ Sponsored Content ~ Sydney bike clothing company Cycology has made an art of sitting on the radical fringe and luring a growing legion of adventurous cyclists to its wild fashion frontiers. For the past 10 years, husband and wife duo Michael and Sarina Tomchin have delivered a unique and steadily expanding range of hand-crafted…

Tineli Brings Superior Quality Tailored for Australia

Tineli Eclipse pro jersey

~ Sponsored Content ~ Premium performance at Tineli isn’t limited to its high-quality custom clothing and seasonal collections. Its emphasis on high performance begins with its relationships – with its many devoted clients around the world for tailormade cycling kits and with the growing number of retailers stocking Tineli collections designed for local conditions. Quality…

BBB Helmets – Stock-up for Summer

BBB Helmet

~ Sponsored Content ~ Summer is looming, and with longer daylight hours and more ride-friendly weather, it’s prime-time to stock-up and capture those extra sales. With six key models in their summer line-up, BBB has a varied range that covers just about all bases; from youth to commuter, MTB to performance road. This range shares…

Santini – Premium Italian Gear for Your Store

Cyclist wearing Santini

~ Sponsored Content ~ From as far back as the 1960s, Santini has been synonymous with premium cycle clothing. This classic Italian brand has been an innovator from the outset and was one of the first to introduce lycra to cycling shorts and the anti-bacterial chamois in 1976. Their clothing has been absolute legends of…

Euro Flair with an Aussie Edge

Sub4 has a whole new look for their 21/22 summer range, with styling that ranges from subdued to bright.

~ Sponsored Content ~ Sub4 is an Australian based company that specialises in cycling and triathlon gear, offering both off-the-peg and made-to-order custom designs. They also offer custom clothing for running, rowing, weight lifting, swimming, speed skating and a host of other activities—it’s a diverse and expansive portfolio that they’ve developed over many years. Of…

How Home-Grown Brand Cinettica is Gaining a Loyal Following

Cinettica Cycling Clothing

– Sponsored Content – As any cyclist will tell you, when it comes to cycling apparel, the holy grail is kit that fits like a second skin – that doesn’t pull, pucker or squeeze in all the wrong places. It’s so comfortable for the duration of your ride that you don’t even feel it. Combine…

POC Makes Bold and Safeguarded Expansion in Australia

POC action shot

– Sponsored Content – POC products have always made a strong statement with their safety features and bold aesthetics.   Now POC’s expansion in Australia is making an equally strong statement about the company’s commitment and plans for the local market.   Just one year after creating a new Australian subsidiary to distribute all its products, POC…

Dressed For Success – Six Tips for Selling Apparel

Annual Guide on Cycling Clothing, Helmets and Eyewear

Many bike retailers have a love-hate relationship with cycling apparel. The need for cyclists to regularly replace knicks, jerseys and gloves can generate valuable business for dealers – not to mention the time, effort and funds many riders invest in how they look. However, the variations required – different sizes, colours and tweaks in style…

Annual Dealer Guide – Clothing and Helmets

What Fits You Best? Clothing and helmets are both high turnover P&A categories within the bicycle industry that also offer dealers the potential of high margins, but not without challenges. On the plus side, you can stock and display a large amount of product in a relatively small floor space, so the margin per square…

Bikecorp Becomes Exclusive Distributor of Profile Design and Bellwether

From January 2020, Bike Corp will taking over Profile Design and Bellwether Clothing as the new exclusive Australian distributor. As of 27th January, Bikecorp will partially be able to fulfil orders from both Profile Design and Bellwether and is hoping that the transfer of previous distributor TMO’s stock will be complete soon after that. Profile…