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HomeNewsTradeBikecorp Becomes Exclusive Distributor of Profile Design and Bellwether

Bikecorp Becomes Exclusive Distributor of Profile Design and Bellwether


From January 2020, Bike Corp will taking over Profile Design and Bellwether Clothing as the new exclusive Australian distributor. As of 27th January, Bikecorp will partially be able to fulfil orders from both Profile Design and Bellwether and is hoping that the transfer of previous distributor TMO’s stock will be complete soon after that.

Profile Design has been best known for its aero handlebars and other aerodynamic products since 1988.

Bellwether began making performance cycling apparel in 1973.

Bikecorp was founded in 1984. “Our aim was to establish a business based on close relationships with employees, suppliers, brands and customers alike,” Bikecorp said in a press release. Our Mission Statement says it all, ‘To be the most trusted, knowledgeable and innovative supplier of bicycle parts, and to inspire a fun and happy lifestyle.’”

The release continued,

Ian Scott, Head of Asia Pacific Marketing and Sales for Profile Design and Bellwether said, “We would like to thank our previous distributor TMO for many years of close partnership. TMO has successfully spearheaded the introduction of Profile Designs FLYT range of Aerobars into the Australia market in 2018, which is a worldwide market leader today.”

Bikecorp is intending to further expand Bellwether and Profile Design’s Australian range into the highly successful Gravel/Cycling/Triathlon markets.


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