On 23rd January PSI Cycling announced that it had reached an exclusive agreement to distribute Goodyear Bicycle Tyres in Australia, with product becoming available prior to the end of January 2020.
The Goodyear name first appeared on a bicycle tyre in 1898 — Goodyear’s very first tyre. 120 years later, Goodyear is now introducing a new line of performance bicycle tyres covering four different categories: Road, Transit, All-Terrain and Mountain.
“Goodyear is one of the most recognizable and trusted brand names across Australia,” said Sam Monardo, General Manager for PSI Cycling. “We’re excited to partner with Goodyear, one of the most iconic tyre companies ever, because we know our retail partners can instantly capitalize on their brand recognition and credibility for performance.”
Meanwhile Luke Musselman, head of Goodyear’s bicycle tyre program said, “The appointment of PSI as our Australian distributor is an important step in our continued growth. Their standing within the Australian cycling market is second to none, thanks in part to their established operational excellence, strong commercial team and proven history of success. We could not be more excited to have them as a part of our story moving forward.”
PSI is adding Goodyear to an extensive list of high profile brands including Cannondale, GT Bicycles, Fabric, Fox Racing, Lezyne, and the entire SRAM family of products including SRAM, Zipp, Quarq, RockShox, Avid and Truvativ.