BikeExchange’s New Website Unlocks Innovative Features for Dealers
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BikeExchange is an international company, founded in 2007 in Australia with a simple purpose: to fuel the passion for riding by making it easy to buy and sell. BikeExchange enables cycling retailers and brands through its technology product suite, functionality, and platform, providing an online channel that supports both the retailers’ digital and brick-and-mortar operations.
It’s hard for any one independent bicycle dealer to build the online reach that they’d like, but BikeExchange has already done many years of hard work to build a global marketplace of 29.1 million annual site visits resulting in $1.5 billion of global sales leads and enquiry value to retailers and brands.
BikeExchange Australia (BEX) is excited to announce the launch of its newly redesigned website, following a successful debut in the German and North American markets earlier this year. This comprehensive redesign is set to revolutionize the digital shopping experience for bike consumers and provide bike retailers and brands with advanced tools and features designed to boost sales and expand their reach.
“BEX has built the next generation consumer shopfront, designed to enhance the digital shopping experience for the modern bike consumer, connecting them with the widest range of products and brands in the market, while strengthening the local bike store by delivering them customers and sales,” said Ryan McMillian, CEO of BikeExchange.
The revamped BikeExchange website is designed to drive more traffic to retailers’ product listings and increase conversions through a significantly improved consumer experience. With AI-powered search functionalities and personalized product recommendations, the site connects consumers to the right products more efficiently.
Additionally, the site’s optimized performance features, including faster site speeds and better Search Engine Optimization (SEO), will attract more visitors and create opportunities for greater sales. Innovative features like “Reserve-in-Store” and “Book a Test Ride” offer new ways for consumers to engage with retailers, further increasing conversion rates and sales opportunities.