PSI Bags Exclusive Partnership with EVOC

Melbourne, Victoria

Munich-based bag and backpack manufacturer EVOC has announced a new exclusive distribution agreement in Australia with PSI Cycling.

It confirmed its agency with Groupe Sportif will cease on 1st September 2023.

EVOC, established in 2008, has been a leader in the evolution of high-quality, sporty backpacks, protection wear, bags and luggage for cyclists, snow sports, adventurers and professional photographers – with a focus on protecting their contents.

“PSI Cycling is perfectly positioned and focused to help EVOC reach its potential in Australia. We look forward to working closely together with the entire PSI Cycling team, to realise our ambitions in the territory,” EVOC co-founder and managing director Bernd Stucke said.

“PSI Cycling’s experience selling premium brands, sales team strength and commitment to excellence make them an ideal partner for EVOC.”

PSI Group managing director Paul Chiodo said: “EVOC is an exciting and innovative brand, and we are confident that with our enhanced offering and PSIC support, plus our amazing retail partners, the brand will grow and flourish in Australia.”

An expanded range of EVOC inventory will be available to purchase from PSI Cycling on 1st September 2023.

EVOC acknowledged the Groupe Sportif team for its work and commitment to the brand.

Groupe Sportif will have inventory available until end of August 2023 to guarantee their retailers a smooth and easy transition in the course of the season.