Sunshine Coast, Queensland
E-Bike manufacturer VelectriX has terminated its exclusive distribution agreement with Advance Traders.
The Sunshine Coast-based business announced it will no longer supply bikes to 99 Bikes, the retail arm of Pedal Group that also owns Advance Traders, and will not have any direct-to-consumer sales.
Instead, VelectriX would focus on selling through independent bike dealers, as it prepares for a new shipment of stock in mid-July.
“We will be rolling out comprehensive and exciting marketing over the next three to 12 months to greatly increase brand awareness and help drive sales to our dealers,” the company declared.