VelectriX Parts Ways with Advance Traders

Sunshine Coast, Queensland

E-Bike manufacturer VelectriX has terminated its exclusive distribution agreement with Advance Traders.

The Sunshine Coast-based business announced it will no longer supply bikes to 99 Bikes, the retail arm of Pedal Group that also owns Advance Traders, and will not have any direct-to-consumer sales.

Instead, VelectriX would focus on selling through independent bike dealers, as it prepares for a new shipment of stock in mid-July.

“We will be rolling out comprehensive and exciting marketing over the next three to 12 months to greatly increase brand awareness and help drive sales to our dealers,” the company declared.

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