VelectriX Parts Ways with Advance Traders

Sunshine Coast, Queensland E-Bike manufacturer VelectriX has terminated its exclusive distribution agreement with Advance Traders. The Sunshine Coast-based business announced it will no longer supply bikes to 99 Bikes, the retail arm of Pedal Group that also owns Advance Traders, and will not have any direct-to-consumer sales. Instead, VelectriX would focus on selling through independent…

VelectriX – Aussie Design & Local Support

Mountain biker riding on trail

~ Sponsored Content ~ Initiated in 2014, the VelectriX brand was born on the Sunshine Coast of Queensland. At the time, there was a distinct lack of quality options around the $2,000 mark and anything in that price area came with next-to-no aftersales support or warranty. From humble beginnings with a low-fuss, high quality hub-drive…

Dealer Back-up Drives VelectriX Growth

Person riding VelectriX bike on bush track

~ Sponsored Content ~ Necessity isn’t just the mother of invention. It can also be the foundation of some very astute business decisions. Sunshine Coast bike store owner Daniel Whiting launched his own e-bike brand, VelectriX, in 2013 when he couldn’t find the right stock to fill an important niche in his stores. “We started…

Angle Grinder-Resistant Bike Lock Arrives in Australia

Hiplock testing with angle grinder

Brisbane, Queensland What is claimed to be the world’s first truly portable bike lock resist to an angle-grinder attack, the Hiplok D1000, is now available in Australia and distributed by Advance Traders. The D1000 uses “advanced material technology never before used in bicycle or motorcycleLocks”, according to a statement by Hiplok. “This includes the use…

Sustainable BMC Apparel Brand Adicta Lab Arrives in Australia

Rider wearing Adicta Lab

Brisbane, Queensland Brisbane-based distributor Advance Traders has confirmed it is introducing performance cycling apparel brand Adicta Lab, part of the BMC Group, to the Australian market. Like the parent company, Adicta Lab is based in the Swiss region of Grenchen and was established in 2019 with a focus on sustainable production, as well as high…

Brisbane Companies Align to Maximise Market Opportunities

Moov8 x electric bike

Brisbane, Queensland E-Bike manufacturer Moov8 has joined forces with fellow Queensland company Advance Traders to boost the brand’s presence in the Australian market. The Brisbane company was established a little of a year ago to create e-bikes, scooters and other mobility devices and announced this month it had signed Advance Traders as the Australian distributor…

Two Major New Agencies for Advance Traders

Assos of Switzerland

Brisbane-based distributor Advance Traders has been busy boosting its presence in the industry, signing up with two heavy-hitter brands during the past month. On 15th September, Advance Traders announced it was taking on the role of distributor for premier clothing manufacturer ASSOS of Switzerland. “The Addition of ASSOS to the Advance Traders Portfolio is an…

Matt Turner Details the Pedal Group’s Massive Growth

99 Bikes Macgregor Shop front

Matt Turner is founder of 99 Bikes and Managing Director of the Pedal Group, which also includes wholesaler Advance Traders. As we documented in this related article, the Pedal Group’s latest full year financial figures show rapid growth to become Australia’s largest bicycle business, with a fraction under $200 million in sales for the financial…

Inside Australia’s First $200 Million Bicycle Business

Pedal Group webpage

The Pedal Group has just reached a major milestone for Australian bicycle businesses. It has become the first to reach $200 million in annual sales. This business is best known by its two major components, Advance Traders and 99 Bikes. Because a major shareholder of The Pedal Group, Flight Centre Limited, is a public company…

Advance Traders Creates NZ Based Management Team

Matt Turner

Advance Traders has just hired two key people to run their growing New Zealand based operations.

David Gulliver started on 1st March 2021 as General Manager. David does not come from a bike industry background but has management level experience in wholesaling and importing within the engineering industry.