Advance Traders Creates NZ Based Management Team

Advance Traders has just hired two key people to run their growing New Zealand based operations. 

David Gulliver started on 1st March 2021 as General Manager. David does not come from a bike industry background but has management level experience in wholesaling and importing within the engineering industry. 

He will be based in Auckland. 

Meanwhile Andrew Ellis has joined as Sales Manager. He’s based in Dunedin but will travel regularly to Auckland. Andrew was once National Retail Manager for Bike Barn then ran Lime’s scooter share activities in the South Island of New Zealand. 

Advance Traders New Zealand operations were previously managed from their head office in Australia, which will continue to provide support. 

“We want it to be run locally and also separate from 99 Bikes in New Zealand, as it is in Australia,” explained Pedal Group Managing Director, Matt Turner. 

“We’re a fan of people focussing on smaller business units and giving autonomy to the people in charge.” 

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