Letter from America: Signs of Major Market Contractions

Shimano factory

Santa Fe, US Here’s a prediction and if it’s wrong … well, that’s the way predictions go. Nonetheless, let me go out on a limb and suggest that the US bicycle market will contract, perhaps significantly, over the next 12 months. And the outlines of that trend are starting to emerge. Anecdotal evidence suggest inventory…

Letter from America: Taking Stock of the Chaos

Sturm and Drang

Sante Fe, New Mexico So much change, so much disruption, so much unknown—that characterises much of what can be discerned from the steady drumbeat of economic news today. “Where there’s chaos there’s often opportunity, and it takes an optimist to find those opportunities.” Most of it has been decidedly downbeat. It’s a bull market for…

What Will Happen to Bicycle Demand in 2021 & 2022?

Bicycle Purchase

Just before Christmas I shared with you my opinions about what would happen to bicycle supply over the coming year. In case you missed the article, which was entitled, ‘If You Read Nothing Else, Read This! My Predictions for 2021 Bike Supply.’, then I suggest you read it first here, before reading this article that…