Sometimes Perceptions Don’t Match Reality

Benedikt with R&M Touring bike

Frankfurt, Germany Many Australian bicycle industry members have probably not even heard of Riese & Müller. Although the brand has been available here for quite a few years, it’s only sold through about a dozen dealers across Australia and NZ who are supplied direct from R&M’s head office in Germany, rather than through a local…

Austrian Bikes Sales Top Billion-Dollar Milestone

Vienna, Austria Bicycle sales in Austria topped €1 billion (A$1.467 billion) for the first time in 2021, as rising e-bike and cargo bikes sales negated a slight overall decline in the total number of units sold. Sales totalled €1.03 billion, a 17% increase on the previous year and a three-fold increase compared to 2015. Based…

Survey of Australian Bike Dealers Documents Huge Sales Spike

Every bike industry member knows that bike sales have boomed since March. Empty bike dealer showrooms and wholesaler warehouses bear testament to this fact. But exactly how many extra bikes have been sold? Bicycle Industries Australia (BIA) recently conducted a nationwide survey of bicycle shops to answer this question. Before sharing the results, here are…

How Much do You Know About Mass Merchants?

Depending upon who you talk to, Mass merchants account for anywhere between about 60% and 75% of Australia’s bicycle sales, as measured by volume. Due to their much lower average price than independent bicycle dealers (IBD’s), their share of sales as measured by dollars would be significantly smaller. But in a market where a competitor…