POC Moves to Direct Sales Support in NZ

Sam Wethey

Christchurch, NZ Swedish helmet and apparel brand POC is establishing direct sales support for its retailers in NZ, beginning with snow sports businesses from the start of this month and incorporating cycling retailers from April 2023. “Christchurch-based POC New Zealand, a subsidiary of POC Sweden which launched in 2019 as an APAC regional support office,…

Lucien Loyens Stepping Aside as POC Australia General Manager

Lucien Loyens

Sydney, NSW POC Australia has announced its general manager, Lucien Loyens, is leaving the company early next month, after getting the Australian subsidiary up and running. A statement from the company says Lucien, a veteran of the Australian bicycle industry, will depart POC Australia from the 7th October after overseeing “significant growth in what is…