SRAM Buys Time

By Phil Latz | 25th February 2021 |
Time Pedals

SRAM has completed the purchase of the Time Sport pedal business from Rossignol Group. The acquisition adds another brand to SRAM’s portfolio of RockShox, Avid, Quarq, Zipp, and Truvativ and gives it a distinct pedal brand and technology should it choose to re-enter the growing market for pedal-based power meters. Other than some Truvativ flat…