Exhibitors Look to the Future Despite Smaller Eurobike

By Phil Latz | 22nd July 2025 |
Eurobike test track

Frankfurt, Germany The European bicycle market took a battering last year, with sales for the 2024 calendar year down significantly, particularly when measured by value. But early figures from the first quarter of 2025 are showing a strong recovery and there was a sense of optimism at this year’s Eurobike show. For a combination of…