Four New Board Members for Bicycle Industries Australia

Two men at expo

Melbourne, Victoria Bicycle Industries Australia’s board has been bolstered by a number of newcomers, including representatives of the nation’s three largest bike brands. Delegates from Specialized Bicycle Components (planning and operations manager Wade Budden), Trek Bicycle Asia Pacific (advocacy and engagement manager Mark Eedle) and Giant Group (marketing manager Alistair Wilson) were confirmed as new…

Pon Hosts Special Night for Cervélo Dealers

Cervélo event panel session

Sydney, NSW High performance bike brand Cervélo delivered an unmissable dinner for its Australian retailers last month – based on its perfect attendance rate. Offering the chance to meet one of road cycling’s biggest stars at the moment, in one of the world’s most picturesque city locations, Cervélo and its distributor in this country, Pon.Bike…

New Pon Team to Distribute Santa Cruz and Cervélo

high-performance bike rider

Adelaide, South Australia Cervélo Cycles and Santa Cruz Bicycles this month announced the establishment of a new team in Australia to directly serve retailers and riders. The two operations will come together under Pon.Bike Performance, based in Adelaide, as a unified group from the 1st January 2023. Santa Cruz Bicycles includes the Santa Cruz, Juliana…

“I Don’t Want Bikes to Become the Next Hand Sanitiser!”

We recently visited Pon.Bike Australia, the only major bicycle wholesaler to be headquartered in Adelaide, SA. Pon’s major bike brands include Focus, Cervélo and Kalkhoff. It is a subsidiary of Pon Holdings, one of the Netherlands largest companies with over 12,000 employees worldwide and business units across automotive, bike and various industrial and engineering services.…