Inside Information: Trade Show Wars and Industry Trends in Europe

By Phil Latz | 29th July 2021 |

Pre-covid, many Australian bicycle industry members made an annual pilgrimage to Eurobike, hosted by the scenic, small city of Friedrichshafen, Germany. Recently major changes been announced regarding the dates, ownership and host city for Eurobike, which will be hosted in July in Frankfurt from 2022. Plus, there’s a huge new competitor, in the form of…