Posts Tagged ‘James Yaffa’
Volvo Partners with The Classics Gran Fondo Series
These days motor vehicle companies are becoming increasingly keen to associated with cycling. An example of this was Volvo’s collaboration in a major research and safety campaign with Swedish helmet company POC, and more recently when Volvo launched the world’s first cyclist and pedestrian detection and collision avoidance system. Volvo Car Australia recently formalized a two-year partnership with Bicycling Australia,…