Posts Tagged ‘Ken Lousberg’
CEO Reveals SRAM’s Pandemic World
Chicago, Illinois, US Demand has skyrocketed for SRAM products during the COVID pandemic, with increases of 100% or more for some lines, the company’s CEO, Ken Lousberg, has revealed in a recent CyclingTips Nerd Alert podcast. Ken disclosed that SRAM’s production capacity has also escalated sharply, more than doubling for a number of its products.…
SRAM Buys Time
SRAM has completed the purchase of the Time Sport pedal business from Rossignol Group. The acquisition adds another brand to SRAM’s portfolio of RockShox, Avid, Quarq, Zipp, and Truvativ and gives it a distinct pedal brand and technology should it choose to re-enter the growing market for pedal-based power meters. Other than some Truvativ flat…