Kids Ride Shotgun launches Magura equipped off-road balance bike

Child riding MTB balance bike on bush track

~ Sponsored Content ~ Kids Ride Shotgun has entered the bike game with the launch of its new high-spec Dirt Hero off-road balance bike. Known for introducing kids to mountain biking through its shotgun child seats, the brand’s new runner bike is the next step in a parents’ pathway to raising an MTB kid –…

Product Briefs: The Beam, WAU, Ortlieb and Porsche

Cyclist wearing full-face helmet

Paris, France French start-up The Beam has launched an eye-catching new helmet that, at first glance, resembles a full-face downhill helmet but is designed very specifically for urban commuters. The Virgo is a full-face helmet weighing just 650 grams and styled for the urban market, including an LED light at the back. It is specifically…

Magura Australia Launches Fully Factory Owned Subsidiary

Magura was established in Germany in 1893. They are a diversified global company, but within the bicycle industry are best known for their high end hydraulic brake systems. In Australia they were previously distributed and serviced by Eurocycles, but this company, owned by Rick Krassoi, has been steadily extracting itself from the bicycle industry over…