Posts Tagged ‘Mavic’
Product Briefs: Mavic E-Bike Motor, Greater Bosch Security and More
Annecy, France French brand Mavic has unveiled its own superlight e-bike motor, the X-Tend, as the company searches for a partner to help take the motor to production. The X-Tend’s release prompted recollections of another electronic innovation by Mavic, when it led the shift to electronic derailleurs with the launch of its Zap system in…
First Commuting Journey for Rejuvenated Mavic
Frankfurt, Germany Mavic has launched its sporty take on urban commuting, with its Speedcity wheels and helmets. Eurobike 2022 provided the first glimpse of the Speedcity range outside of France. Mavic’s International Product Line Manager, Maxime Brunand, said Speedcity is Mavic’s first foray into the commuting sector and combined a rare level of performance with…
Shimano Takes Over from Mavic as Neutral Support for Tour de France
Shimano will be taking over the neutral support role at the Tour de France and other marquee races this year, replacing long-time partner Mavic that began race support with its distinctive yellow vehicles in the 1970s. Shimano’s deal with ASO, owner of the Tour de France includes all of ASO’s season of men’s and women’s…
Mavic Secures a New Owner
Having gone into receivership in May and gone through the courts to find new backers, no less than 15 different parties expressed interest in purchasing this iconic French company. On On 22nd July the new owner was announced by the court. Mavic is now owned by the Bourrelier Group, a French investment firm. According to…
Five Times Tour Winner Bernard Hinault Pledges Support to Mavic Restructure
As we previously reported here, iconic French brand Mavic was recently placed into receivership. According to the French sporting newspaper Lequipe, The rescue bid has inched forwards with five-time Tour de France winner Bernard Hinault’s support, who has gone public with his involvement. He joins a team of Ronan Le Moal and Didier Poulmaire, who…
Mavic Placed Into Receivership
On 2nd May 2020, French manufacturer Mavic was placed into receivership. Last year Mavic was sold by its former parent company Amer Sports to a Californian based private equity firm, Regent LP. There are a range of further complications around the ownership structure. Mavic was founded in Lyon, France in the late 1800’s by Charles…
USA Based Private Equity Firm on Bike Brand Buying Spree
Iconic French brand Mavic, was sold in July 2019, completing a deal that was first announced on 15th March. Previous owner Amer Sports, a European based sporting conglomerate, sold Mavic to Regent, a USA based private equity firm. Amer also purchased ENVE wheels in 2016 for US$50 million (A$74 million), but ENVE was not part…