On 2nd May 2020, French manufacturer Mavic was placed into receivership. Last year Mavic was sold by its former parent company Amer Sports to a Californian based private equity firm, Regent LP.
There are a range of further complications around the ownership structure.
Mavic was founded in Lyon, France in the late 1800’s by Charles Idoux and Lucien Chanel. The name is an acronym for Manufacture d’Articles Vélocipédiques Idoux et Chanel.
Amongst their many firsts are the first aluminium rim in 1934 and the first disc wheel in 1973.
Mavic has been placed in a court observation period for six months to allow time to find a buyer and save the brand.
Meanwhile Guy Thompson, Director of Groupe Sportif, Australia’s long time exclusive distributor of Mavic, told The Latz Report that despite the international news, it was business as usual for Mavic in Australia.
“We recently landed a container of Mavic products so with this and our previous stock we are well supplied to meet our dealers’ needs throughout the winter,” he said. “The Mavic factory has gone back to work after the lockdown in France so production is underway again.”
Information sources for this article included Bicycle Retailer and Industry News, Bike Europe and Wikipedia.