Letter from America: Who Is This New Bike Market Dominator?

Pon Gazelle

Santa Fe, New Mexico, USA It’s fair to say Pon Holdings BV’s decision to snap up Dorel’s bike biz sent a risible ripple through the executive ranks at major brands – Trek, Specialized, Giant, Accell and a few others. What could this audacious US$810 million (A$1.089 billion) move by a Dutch conglomerate mean for future…

“I Don’t Want Bikes to Become the Next Hand Sanitiser!”

We recently visited Pon.Bike Australia, the only major bicycle wholesaler to be headquartered in Adelaide, SA. Pon’s major bike brands include Focus, Cervélo and Kalkhoff. It is a subsidiary of Pon Holdings, one of the Netherlands largest companies with over 12,000 employees worldwide and business units across automotive, bike and various industrial and engineering services.…