TMO Sports Trials Innovative Social Media Based Marketing Strategy

By Phil Latz | 29th November 2019 |
Continental MTB Tyre

After many years with a previous distributor, Continental Tyres moved their Australian bicycle tyre distribution to TMO Sports in November 2017. Continental also updated their mountain bike tyre range about 12 months ago. Continental has been a very strong road tyre brand here for many years, but TMO Sports was finding it tough to gain…