Business Focus Gives Huge Sea Otter an Interbike Feel

Aerial view of Sea Otter Bike exhibition outdoor event

Monterey, US A total of 528 exhibitors, representing more than 1,000 brands, came to the Sea Otter Classic last month, jamming the Laguna Seca Raceway exhibition area, setting records for attendance, reaffirming the event’s hold on the US bicycle industry, and enhancing its growing cachet among a bevy of foreign exhibitors. Australia was represented by…

Sea Otter Springs Back From COVID Hibernation

Sea Otter Classic - Muc Off tent

Monterey, California Sea Otter Classic roared back to life in October. Never mind that it was a late-season interim expo, or that some exhibitors like SRAM, Santa Cruz, Cannondale and others passed because of ongoing uncertainty posed by COVID-19. Visitors were greeted by clear blue skies and warm weather tempered by afternoon gusts that kicked…

Sea Otter Classic Announces New Dates

Sea Otter Classic has announced new dates, with the event now taking place between 1st – 4th  October 2020, subject of course to the corona virus situation improving before then. Other than the date changes, the location and racing schedules for Sea Otter will remain essentially the same. The show, which was due to take…