Will Your Customers Start Hiring and Subscribing to Bikes Instead of Buying?

By Phil Latz | 31st January 2020 |

Tech savvy media commentators, futurists and other technophiles are very eager to tell anyone prepared to listen that this is the age of the shared economy. They say that instead of buying products, customers, especially younger generations, are happy to share, hire, subscribe, rent or swap. While this may be beyond dispute for products such…