Fashionable Bike Brand Veloretti Purchased by Pon.Bike

Veloretti’s Ace e-bike

Cloppenberg, Germany Dutch bike conglomerate Pon.Bike announced this month it is acquiring fashionable bike brand Veloretti, also based in Amsterdam. Veloretti is one of Europe’s fastest growing direct-to-consumer bicycle brands, founded 10 years ago and now active in 27 countries. A statement from Pon said Veloretti will “continue to function independently under the leadership of…