Posts by Scott Green
Shimano Adopts Blubrake ABS
Frankfurt, Germany Anti-lock brake technology developed by Italy’s Blubrake is set to become widely available in Australia, with confirmation the fledgling company is partnering with Shimano. A smaller and lighter second generation of the Blubreak ABS system attracted the attention of Shimano, which announced the partnership at Eurobike 2022. Blubrake systems are already being used…
Bikecorp Has Right Ingredients as Ems Distributor
Melbourne, Victoria Bikecorp has been appointed as Australia’s distributor for NZ nutrition brand Em’s. Em’s is a well-established brand in NZ, where its products are made according to recipes originally developed by nutritionist Emily Miazga, a three-time winner of the country’s prestigious Coast to Coast World Longest Day multisport adventure race. Em’s was recently purchased…
Sinking in the Boot for High Brow Commuting
Frankfurt, Germany Cycling shoes have hit a new high for fashion, with shoes specialist QUOC releasing the first elastic-sided boot with SPD compatibility. The UK-based business, with an office in Brisbane, released its Chelsea Boot just three weeks before displaying them at Eurobike. Founder Quoc Pham, who previously worked in the fashion industry, said the…
Advanced Approach for Sustainable Revolution
Frankfurt, Germany German bike manufacturer Advanced has thrown down the gauntlet with its claim to have the world’s most sustainable bicycle and production processes. Its Eurobike 2022 display included the first glimpses of its Revolution Reco bike, which it says is the world’s first production injection moulded carbon composite e-bike frame that can be completed…
Maxxis in the Loop for Commuting
Frankfurt, Germany Rising numbers of bike commuters and cargo bikes around the world have triggered another major bicycle tyre brand to release an urban-specific range. The Metropass and Metroload ranges were a centrepiece of the Maxxis display at this year’s Eurobike. The Metroload tyres for cargo bikes come in 26-inch options, with a maximum load…
Lezyne’s Cagey AirTag Solution
Frankfurt, Germany High quality accessories specialist Lezyne has unveiled its solution to attach and conceal Apple’s AirTag on bikes. The AirTag released by Apple in April 2021, uses a secure Bluetooth signal that can be detected by nearby devices through the Find My network. The location of the tag, and any item attached to it,…
Outdoor and Hunting Giant Captures Fox
California, US Fox Racing Australia has stated its operations will not be impacted by this month’s sale of its parent company to US outdoor sports and adventure company Vista Outdoors. “There is no changes or implications to FOX Racing Australia,” Fox Racing Australia general manager Todd Hickling said. “We are not looking to take on…
First Commuting Journey for Rejuvenated Mavic
Frankfurt, Germany Mavic has launched its sporty take on urban commuting, with its Speedcity wheels and helmets. Eurobike 2022 provided the first glimpse of the Speedcity range outside of France. Mavic’s International Product Line Manager, Maxime Brunand, said Speedcity is Mavic’s first foray into the commuting sector and combined a rare level of performance with…
Collaboration to Give Sustainability a Sporting Chance
Frankfurt, Germany An impromptu encounter at a Eurobike 2022 workshop has sown the seeds for greater cooperation between the bike industry and the broader sporting goods industry to boost sustainability. A workshop by the Confederation of the European Bicycle Industry (CONEBI) and Cycling Industries Europe, entitled Setting the Scene for a Sustainable Cycling Industry, outlined…
Compassionate Trans-Australia Ride Seeks Industry Support
Perth, WA A team of 27 amateur riders is preparing to cycle the full width of Australia to help release children from poverty, and bike industry members are being invited to assist their campaign. Their 4,181km journey, from west to east, will raise money and awareness to help children around the world who live in…