One of the quickest and easiest ways to destroy the profit of your business is to give your customers excessive discounts.
In this video we’ll look at when discounting is a good idea and when it is not.
You’ll also find out through examples exactly how much more volume you have to sell to make up for the lost profit when you discount. Hopefully, these figures will make you think twice about how you can reduce your discounting!
Finally, we’ll look at how price is only one element of the value equation that customers work out, even subconsciously before they buy.