Put Your Profit First

Have you slogged away in your business (or your regular job) for years and wondered where all your hard-earned money goes?

Why don’t you ever seem to have much to show for your hard work after all of your bills have been paid?

In this episode, we’ll explore the principles from the book Profit First, which recommends redefining the relationship between sales expenses and profit, by adopting a new system that accepts and accommodates our human frailties, rather than attempting to deny them.

Traditional accounting says, ‘Sales minus expenses equal profit.’ Profit First says, ‘Sales minus profit equals expenses!’

How could such a small change make such a big difference? Watch the video to find out!

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