New Pon Team to Distribute Santa Cruz and Cervélo

high-performance bike rider

Adelaide, South Australia Cervélo Cycles and Santa Cruz Bicycles this month announced the establishment of a new team in Australia to directly serve retailers and riders. The two operations will come together under Pon.Bike Performance, based in Adelaide, as a unified group from the 1st January 2023. Santa Cruz Bicycles includes the Santa Cruz, Juliana…

TMO Highlights How Commuting is Driving Industry Sustainability

Woman riding bike

Sydney, NSW A growing alliance between urban cycle commuting and sustainability will be on display when TMO Sports showcases its Continental tyre and Deuter bag ranges at the inaugural Micromobility Conference & Expo in November. The Sydney-based distributor will use the expo, being held at Royal Randwick Racecourse on 25th and 26th November, to highlight…

Mixed Response to New Melbourne Bike Show

Melbourne Bike Show demonstration area

Melbourne, Victoria A new consumer bike show was held in Melbourne on the weekend of 10th – 11th September at the Melbourne Exhibition Centre, on the south bank of the Yarra River and across from Melbourne’s CBD. The event was organised by Javier Tellez. At just 20 years of age, this was the first event…

Leadership Ambitions Takes Luc’s Career Down New Thread

Luc Gilmore with gravel bike

Melbourne, Victoria A long-serving member of Giant’s Australian team is wrapping up his career in the bicycle industry, for a new challenge in the textiles sector. Sales agent Luc Gilmore ended his 18-year association with Giant Bicycles Australia at the end of last month and will soon begin as General Manager for clothing and packaging…

Letter to the Editor – Melbourne Bike Show Concerns

letter to the editor

Bentleigh, Vic To the Editor, Any news on the onslaught of people asking for refunds for the Melbourne Bike Show over the weekend? They didn’t engage directly with industry players (the ones I talked to), super short planning period, BIG talk online and advertising, but they delivered bunk. They turned off comments to their posts…

Final Preparations for World Cycling Titles

The 2022 World Road Cycling Championship headquarters

Wollongong, NSW Venues are taking shape for the 2022 World Road Cycling Championships, being held in Wollongong from this Sunday. While more than 1,000 of the world’s top international cyclists are making their final preparations for the championships, many of the industry’s leading brands are also getting ready for one of the world’s biggest annual…

Chain of Events Attracts New Omnium Distributor

Omnium’s Cargo V3

Melbourne, Victoria Danish cargo bike specialist Omnium is about to gain a much greater prominence in Australia, with former architect Ben Kampschoer drawn to become its national distributor. A long sequence of serendipity has led Ben to establish Omnium Cargo Australia, with his first shipment of bikes soon to depart Taiwan. Based in Victoria, he…

NZ’s Earshots Sets Sights on Australia with Bikecorp Partnership

Earshots

Melbourne, Victoria An NZ earphone company seeking to re-define the adventure wireless earphone market with its patented, world-class technology has partnered with distributor Bikecorp to launch its magnetic earphones in cycling retail stores across Australia. Earshots, based in the South Island town of Cromwell, produces earphones for mountain biking, road cycling, trail running and other…

Specialized Ready For Active Promotion at Micromobility Conference and Expo

Specialized e-bike

Sydney, NSW Specialized’s large-scale expansion into the urban bike market will be on full display when Sydney’s Randwick Racecourse hosts the inaugural Micromobility Conference and Expo on 25th and 26th November. The company has confirmed it will be exhibiting at the expo, with a particular emphasis on its commuter bikes and e-bike models. Specialized Product…

Booming Business Tones Down Blue Bike Anniversary Celebrations

Blue Bike team members with boxes

Darwin, NT Tenth anniversary celebrations at Darwin’s Blue Bikes didn’t go quite to plan but manager Kyle Boeyen didn’t mind they had to be scaled back because of a rush of business. “We were flat-chat, so we weren’t able to push the celebrations as much as we would’ve liked,” he said. “We were slammed throughout…