Company Features
Dealer Back-up Drives VelectriX Growth
~ Sponsored Content ~ Necessity isn’t just the mother of invention. It can also be the foundation of some very astute business decisions. Sunshine Coast bike store owner Daniel Whiting launched his own e-bike brand, VelectriX, in 2013 when he couldn’t find the right stock to fill an important niche in his stores. “We started…
More in Store for Cycology’s Wild Fashion Frontiers
~ Sponsored Content ~ Sydney bike clothing company Cycology has made an art of sitting on the radical fringe and luring a growing legion of adventurous cyclists to its wild fashion frontiers. For the past 10 years, husband and wife duo Michael and Sarina Tomchin have delivered a unique and steadily expanding range of hand-crafted…
Tineli Brings Superior Quality Tailored for Australia
~ Sponsored Content ~ Premium performance at Tineli isn’t limited to its high-quality custom clothing and seasonal collections. Its emphasis on high performance begins with its relationships – with its many devoted clients around the world for tailormade cycling kits and with the growing number of retailers stocking Tineli collections designed for local conditions. Quality…
O2feel the French Flair for e-MTBs
~ Sponsored Content ~ An emphasis on high-quality European brands has effectively positioned Melbourne-based company Dutch Cargo as a distributor and retailer of cargo bikes, and now it’s taking a similar approach to e-MTBs. As electric mountain bikes grab a rapidly increasing share of floor space at most bike stores in Australia and NZ, Dutch…
BZ Optics Has Clear Vision for Market Expansion
~ Sponsored Content ~ All the pieces are falling into place for Gold Coast-based eyewear company BZ Optics, as more and more cycling folk share its vision. The young company, established in 2017, developed the world’s first bifocal sunglasses with high-impact UV activated photochromic lenses which transition from clear (Category 0) in low or no…
Look Inside Seven Radically Different Bike Shops
Frankfurt, Germany It’s amazing how varied bike shops can be and still trade successfully. Arriving in Frankfurt with a day to spare before Eurobike-related activities, gave me the opportunity to visit seven radically different bike shops spread throughout the city and suburbs. My three modes of transport between the shops were metro, trams and shared…
Lusty’s Big New Adventure
~ Sponsored Content ~ When it comes to Australian bicycle industry importers and wholesalers, Lusty Industries is a relatively new kid on the block. But perceptions can be misleading. It’s already about 17 years since Johnny McLean and his partner Helen started a home based business from scratch. Now, after a decade in their most…
The Bicycle Academy Opens Doors to the Industry
– Sponsored Content – A new training academy for bicycle mechanics is being made available to all employers in the Australian bike industry, to help address a national shortage of high-level training. The Bicycle Academy is now accepting applications from all employers for apprenticeships and Cytech start-up training courses set to begin from June. The…
Smart Send for Safety, Simplicity and Savings
~ Sponsored Content ~ Smart Send has spent the past 16 years making parcel deliveries as simple, safe and cost-effective as possible for customers around Australia, and now it’s tailoring its services to assist bike retailers. The Brisbane-based courier aggregation service has recently launched a new website and accompanying features to help bike retailers easily…
How Carbon Steed Can Add Colour and Flair for Your Store
~ Sponsored Content ~ Bicycle technology might have transformed over the years but the desirability of a bike essentially still comes down to three criteria: how fast it goes, how comfortable it feels to ride and how good it looks. Few people have mastered the latter quite like Gary McDonald. Gary and his team at…