Company Features
Simplicity, Dependability & Comfort – Dyson Bikes Celebrates 10 Years of Innovation
~ Sponsored Content ~ Homegrown brand Dyson Bikes earned early acclaim with its dedication to simplicity and dependability and has stuck to that path during a successful first decade in business. Dyson Bikes was just one year into its journey when its original Hard Tail model was one of only four e-bikes recommended by a…
Continued Growth a Safe Bet for Scooter Hut
~ Sponsored Content ~ Scooter Hut is looking to add another couple of stores to its national retail chain by the end of this year – convinced that the market is set to enjoy sustained healthy growth. Headed by recently appointed CEO Josh O’Neill, the company has been busy in recent weeks examining possible locations…
Enduro Bearings Are a Hidden But Vital Key to Bicycle Performance
~ Sponsored Content ~ As every bike shop mechanic knows, optimally functioning bearings are vital to the performance of any bicycle. Australian mechanics will now be able to access the full product range of global market leader Enduro Bearings through its new exclusive Australian distributor, Lusty Industries. We recently spoke with Enduro Bearings co-founder Matt…
Adding More Spark to Aussie Scooter Industry
~ Sponsored Content ~ Melbourne academic and entrepreneur Aldo Vera gained rare insight to the state and needs of Australia’s e-scooter industry when he completed a business PhD in the electric vehicle sector several years ago. His findings – and his experience as a recycling business owner in his native Chile – inspired Aldo and…
Free, Fast and Nationally Recognised Qualifications for Experienced Mechanics
~ Sponsored Content ~ Experienced bicycle mechanics in NSW can now gain nationally recognised qualifications through a fast-tracked and fee-free course offered through the Bicycle Mechanic Training Institute. BMTI, a subsidiary of 5 Star Training and Consulting, is participating in the NSW Government’s Trade Pathways for Experienced Workers program to enable seasoned mechanics to increase…
TURBA Charging the Eyewear Market with Great Style, Fit and Price
~ Sponsored Content ~ Sports eyewear brand TURBA has quickly built a strong and devoted slice of the online market since its launch in mid-2020. Underpinned by a range of very distinctive and eye-catching designs, a hyper-responsiveness to consumer tastes and expertise in digital marketing, TURBA is reaping the rewards of delivering ultra-light, comfortable and…
NZ Success Story Brings Rush of New Energy for Ridley
~ Sponsored content ~ A New Zealand distributor putting Ridley firmly on the map in its home country has been granted the brand’s agency for Australia. Auckland-based Rush Velo, owned by former NZ elite men’s road cycling champion Darien Rush, introduced Ridley to NZ in 2019, focusing on the brand’s gravel range initially and gradually…
Lofty Standards Driven by Performance Not Fashion
~ Sponsored Content ~ Italian apparel and protective clothing brand Alpinestars is focused purely on what makes riders faster and safer. It works hand-in-hand with many of the world’s fastest athletes in a ‘race on Sunday, innovate on Monday’ approach to develop the best apparel and safety equipment for riders of all abilities. Emboldened by…
Production Revolution Brings German Giant to Australia
~ Sponsored Content ~ Few Australian cyclists will know the name but an increasing number will be riding bikes with Büchel parts and accessories. For the past 102 years, the family-owned German company has done a thriving B2B trade providing various parts to bicycle manufacturers, including a growing number of brands prominent in Australia. Cube,…
Smart Moustache Devotee Bringing Stylish Fun to Australia
~ Sponsored Content ~ Kiwi entrepreneur Campbell Read was an e-bike pioneer, even by New Zealand standards. The Queenstown-based distributor and bike store owner was the first person to bring Bosch-powered e-bikes to NZ, after experiencing the first-generation Bosch motor at Eurobike 2013. “Campbell and his ChargeAbout team are launching a concerted campaign to bring…