Features
Forgotten’s Latest Memorable Bikes Channel Demons and Skater Punk
~ Sponsored Content ~ Forgotten’s latest offering of bikes remains tightly focused on the brand’s objective to get more kids riding BMX. Its Aftermath range adheres to the brand’s tried and tested approach – big, lairy graphics and equally bold colours that demand attention, especially if you’re a youngster with a love of skulls, demons…
Lusty’s Big New Adventure
~ Sponsored Content ~ When it comes to Australian bicycle industry importers and wholesalers, Lusty Industries is a relatively new kid on the block. But perceptions can be misleading. It’s already about 17 years since Johnny McLean and his partner Helen started a home based business from scratch. Now, after a decade in their most…
Stepping up to Meet Increasing Appetite for Cycling Shoes
Mountain bike and indoor cycling shoes continue to be key drivers in rising global bike shoe sales but how long will it take before both are overtaken by commuter-specific models? Annual international sales for mountain bike shoes are predicted to grow to US$802.1 million (A$1,139 million) by 2025, compared to US$518.3 million (A$730.2 million) in…
Northwave – Vibram Sole Revival
– Sponsored Content – When tyre manufacturing giant Michelin first branched out to produce soles for cycling shoes, Northwave was their exclusive client. Since then, Michelin has gone on to supply various brands with their robust, high-traction soles. While Northwave continues to utilise Michelin rubber, 2022 sees them expand their options to once again include…
Lake – Focussed on Fit
– Sponsored Content – Optimising materials and construction to suit an application is one thing, but for Lake, their design process extends well beyond this. For decades they’ve been focussed on optimising the fit of their shoes. As a result they not only vary the materials, stiffness and tread to suit, they also optimise the…
Athletic New Peak For Ride Concepts Flat Pedal Shoes
– Sponsored Content – Mountain bike footwear specialist Ride Concepts has a new flagship flat pedal shoe, breaking away from skate stylings to offer a leaner and more athletic design. Building on the Nevada company’s proud heritage of shoes designed by MTB riders for MTB riders, the Flume women’s shoe and Tallac men’s shoe raise…
Deftrap Captures TMAC Performance in Mid-Price Pedal
– Sponsored Content – Deity TMAC pedals have long been regarded a pinnacle of mountain bike flat pedals. However, far fewer people are aware of the similar performance offered by the TMAC’s younger brother, the much more affordable Deftrap. By incorporating many of the TMAC’s features into a composite pedal, Deity has created a high-performing…
Mallet Lace Stands Tall on Crankbrothers Experience
– Sponsored Content – Crankbrothers had an unrivalled foundation to develop its new Mallet Lace downhill shoes – and it fully capitalised on that advantage. The Lace is the latest in the Mallet range and, as the name suggests, was developed from its Mallet DH pedals – which have carried more riders to high-level downhill…
The Bicycle Academy Opens Doors to the Industry
– Sponsored Content – A new training academy for bicycle mechanics is being made available to all employers in the Australian bike industry, to help address a national shortage of high-level training. The Bicycle Academy is now accepting applications from all employers for apprenticeships and Cytech start-up training courses set to begin from June. The…
