Sleek and Powerful Mambas Bring Affordable Innovation

Man standing with e-bike

~ Sponsored Content ~ A new player with an exceptional focus on new technology and innovation has emerged in Australia’s micromobility landscape. PedL, based in inner-Sydney, is introducing its Mamba brand of e-bikes to provide new cutting-edge solutions for the ever-evolving world of transportation. Business owners Kuda Kwatara and Tadana Maruta are focused on providing…

E-Bikes and Cargo Bikes Heading for Over 50% Market Share

Black Tern e-bike product shot on white background

I remember, back in the days when we still owned and published the quarterly print edition of Bicycling Trade magazine, boldly predicting that, “Within three years e-bikes would become a mainstream part of the Australian bicycle industry!” Unfortunately, I don’t own an archive of these magazines, so I can’t look up the year I wrote…

Elite Store Offers Unique Opportunity for Exceptional Mechanic

Bicycle shopfront

~ Sponsored Content ~ Brookvale Bike Factory is located in the heart of Sydney’s affluent Northern Beaches region. It’s one of the largest, longest established and most successful independent bike shops in the entire region. “We’ve been in business for over 30 years,” recalled second generation owner Andrew Taylor. We started out as Favourite Cycles…

Shoes and Pedals Rising to New Heights with GPI Apollo

Bicycle road race

~ Sponsored Content ~ Two leading brands in pedal and shoe technology, HT Components and FLR, have recently been added to GPI Apollo’s already extensive product line-up. HT Components is a renowned innovator in pedal technology, with a broad range of clipless and flat pedal options, while FLR’s flagship F-XX is the shoe of choice…

Better Retailer Profits Straight Out of the Box with Schwalbe

Happy woman in bike helmet

~ Sponsored Content ~ BikeBox gives retailers a chance to pump up their profits with the Schwalbe Tyre Happy Customer Rewards Program, that escalates the rewards for dealers as they increase their monthly acquisitions. The program offers a reward rebate of up to 15% based on a retailer’s monthly spend, as a gesture from BikeBox…

Why Won’t Shimano Open an Account for my Bike Shop?

A screenshot of the home page of Sunup Cycles’ website

Brunswick, Vic To whom it may concern, I’m the recent new owner of a small service and repairs focused bike shop in Brunswick, Melbourne called Sunup Cycles. I wanted to reach out so that you might pass on a warning to other small shops or individuals considering investing in a new bicycle retail and/or repairs…

Product Briefs: Bastille, Floya, Ride Kola, Bo, BluBrake

Bicycle product shot

French manufacturer Bastille has released what it’s calling the first foldable bike to have large wheels and no compromise in handling. Bastille says the design had two motivations: an observation that many people are reluctant to cycle commute because they fear having their bike stolen, so they don’t want to leave it parked in a…

Fully Amp’d and on the Move

Bicycle store front

~ Sponsored Content ~ Simplicity and authenticity sit at the heart of WA wholesaler and retailer Future Bicycle Innovations, and have underpinned its enduring success. Its strong emphasis on electric bikes and trikes with quality components, longevity and bang for your bike have served the company extremely well since its origins way back in 2008,…

Specialist Insurance Brings Assurance for New Generation of Riders

Two people shaking hands in bicycle shop

~ Sponsored Content ~ New bicycle owners are bringing a surge in the number of Australians turning to specialist bicycle insurance, driven largely by the adoption of e-bikes and improved availability of high-end bikes. The typically higher value of electric bikes, the way families are embracing them into their day-to-day lives and the targetting of…