Features
Lights, Cameras, Action!
Welcome to our Annual Feature for bicycle lights and cameras. We’ve deliberately timed this for late March as next month, daylight savings ends in those states and territories that adopt it during summer. This is almost like the starter’s flag falling to get the peak lighting sales season underway. Lights It says a lot about…
Dave Mohr’s Priorities as BIA’s New Board Chairman
Bicycle Industries Australia is the Australian bicycle industry’s peak representative body, with most of the major wholesalers and a smaller proportion of retailers being members. BIA recently voted for Queenslander Dave Mohr to be its new Chairman*, so we decided to find out more about Dave’s background and his aspirations for our industry. We started…
Magicshine Offers Massive Lumen Outputs and Great Value
– Sponsored Content – Magicshine was founded in 1999 and has been focused on outdoor lighting areas over the past 20 years. With a mission to provide people with high performance and cost-effective lights for extensive outdoor activities Magicshine are also known for superior industry technology and innovation. Magicshine is well known for their high-powered…
Six Great Reasons to Sell Serfas Lights in Your Store
– Sponsored Content – Serfas has been represented in Australia for 22 years and counting by TMO Sports, which along with sister company Velo Vita, has long been one of most reliable and highly regarded wholesale partners for dealers throughout Australia. Serfas offers outstanding value for money for both dealers and consumers. This goes far…
Lezyne Upgrades Their Popular KTV Lights
– Sponsored Content – Lezyne was founded on March 1st, 2007, by industry icon Micki Kozuschek. Micki already had some serious runs on the board in bicycle product development, having founded Truvativ which he sold to SRAM in 2004. At a time when poorly engineered, plastic catalogue-copied accessories were the standard, Lezyne’s goal was Engineered…
Four Children Killed, ‘Riding Bikes’
Ebikes: The Next Big Thing Is Here Now
On 25th September 2014 I wrote and published an opinion piece in Bicycling Trade entitled ‘I’m Calling it Right Now!’ In that article I predicted that ebikes would become mainstream globally, including Australia, but that it would take, ‘…another three to five years to really make an impact in Australia.’ With the benefit of hindsight…
Why Dealers Love Australian Designed Dyson Bikes
– Sponsored Content – Naomi Dyson and David Metzke have spent years refining their range of ebikes and building a growing network of loyal dealers. From small beginnings Dyson’s total bike sales have reached the multiple thousands. “We started about eight years ago when we got some off the shelf bikes from China just to…
Knog Announces New Products & NZ Dealer Direct
– Sponsored Content – Innovative Australian global success story Knog is announcing a change of distribution for the New Zealand market. Effective from March 2020 Knog will be going ‘Dealer Direct’ for New Zealand, ending their previous distribution arrangement with Bikes International. Knog already successfully operates dealer direct for a small group of Australian dealers,…
Customers Who Stay Longer in Your Shop Spend More!
How do you create a welcoming space where cyclists, including bicycle tourists, will visit more frequently, stay longer and spend more? With more and more retailing being done online, there’s one thing that local bike stores can own, where the digital can’t compete – that’s creating welcoming spaces where cyclists, including bicycle tourists, want to…