Letter from America – New Bugbears for US Industry

Bicycle being stored in garage

SANTA FE, New Mexico It seems the US bicycle industry has set aside – at least for the moment – worries over supply chain disruption, overseas shipping costs, and tariffs on some Chinese imports. That’s not to say these concerns are unimportant, but the industry is moving full speed ahead into other hot button issues.…

How Accurate Were Our Covid Bike Industry Predictions?

Empty shipping container

During the Covid pandemic I wrote two articles predicting what would happen in the future of the bike industry as a result of Covid’s ‘big disruption’. The first one was posted on 17th December 2020 and the follow-up was posted on 23rd September 2021. There’s a strong chance you might have read either or both…

Custom Kits a Tailored Slice of Castelli’s Extraordinary Heritage

cyclists training on road

~ Sponsored Content ~ Italian cycling garment manufacturer Castelli has spent almost a century and a half at the head of the pack – as one of the industry’s most influential innovators and as the garment of choice for athletic royalty. Fine tailor Vittore Gianni founded the company in Milan in 1876 and created garments…

Polisport Bottles Go Bigger, Lighter and Brighter

Cyclist squirting water on face with water bottle

~ Sponsored Content ~ Portugal-based plastics and two-wheeler specialist Polisport moved into the high-performance bottle market when it released its lightweight R550 range in 2019. Tipping the scales at just 53 grams for the race-approved 550-millilitre option, the R550 narrowly pips the Elite Fly as the lightest bottle on the market and both are just…

Better Formulas Drive Beta Fuel Popularity

Cyclist consuming SiS sports nutrition

~ Sponsored Content ~ Science in Sport’s newest nutrition range, its Beta Fuel Dual Source Energy Gel, had a perfect launch when multiple Grand Tour winner Chris Froome used it to fuel his memorable 80km solo breakaway victory in the 2018 Giro d’ Italia. SiS was supplying Team Sky (now Ineos Grenadiers) with the product…

Lofty Standards Driven by Performance Not Fashion

Young person mountain biking

~ Sponsored Content ~ Italian apparel and protective clothing brand Alpinestars is focused purely on what makes riders faster and safer. It works hand-in-hand with many of the world’s fastest athletes in a ‘race on Sunday, innovate on Monday’ approach to develop the best apparel and safety equipment for riders of all abilities. Emboldened by…

Maxima Track Record Gets Premium Partners Along for the Ride

Maxima cleaning products on a bench top

~ Sponsored Content ~ Actions speak much louder than words and a host of Supercross Championships says a thing or two about Maxima and its expertise in lubrication. Its incredible track record doesn’t stop with its successful association with Factory Kawasaki. Maxima has developed a host of bicycle products to offer factory-level performance to any…

New Champions for Saving Money, Time and Waste

Champions Choice 10-litre bottle

~ Sponsored Content ~ Champions Choice is giving bicycle workshops a more cost–efficient and eco-friendly option for tyre sealants. The new inhouse brand by Newcastle-based distributor Lusty Industries is not only unrivalled for price, it also offers high performance courtesy of its Infinite-Ride formulation and has been engineered and produced entirely in Australia. Lusty Industries…

Letter From America – Economic Headwinds Bring Dour Outlook for 2023

Sante Fe, US As the year winds down, looking toward 2023 is a daunting task whether as a manufacturer, supplier or retailer. So let’s take a stab at some prognostications and sort out the macro-economic headwinds and the downdrafts wafting through retail. Nonetheless, now is the time to rewrite and rethink forecasts for next year.…

Instant Recognition is Key to Flock Success

rear bike light

~ Sponsored Content ~ A trail blazing new bicycle taillight developed in Australia is helping motorists more quickly recognise cyclists at night … and many riders and retailers are swiftly recognising why that’s a great development. The Flock Light, developed by Melbourne company Flock Project, is the world’s first ‘bio-motion’ rear bike light, directing light…