Features
More in Store for Cycology’s Wild Fashion Frontiers
~ Sponsored Content ~ Sydney bike clothing company Cycology has made an art of sitting on the radical fringe and luring a growing legion of adventurous cyclists to its wild fashion frontiers. For the past 10 years, husband and wife duo Michael and Sarina Tomchin have delivered a unique and steadily expanding range of hand-crafted…
Tineli Brings Superior Quality Tailored for Australia
~ Sponsored Content ~ Premium performance at Tineli isn’t limited to its high-quality custom clothing and seasonal collections. Its emphasis on high performance begins with its relationships – with its many devoted clients around the world for tailormade cycling kits and with the growing number of retailers stocking Tineli collections designed for local conditions. Quality…
BBB Helmets – Stock-up for Summer
~ Sponsored Content ~ Summer is looming, and with longer daylight hours and more ride-friendly weather, it’s prime-time to stock-up and capture those extra sales. With six key models in their summer line-up, BBB has a varied range that covers just about all bases; from youth to commuter, MTB to performance road. This range shares…
Santini – Premium Italian Gear for Your Store
~ Sponsored Content ~ From as far back as the 1960s, Santini has been synonymous with premium cycle clothing. This classic Italian brand has been an innovator from the outset and was one of the first to introduce lycra to cycling shorts and the anti-bacterial chamois in 1976. Their clothing has been absolute legends of…
Letter From America: Infrastructure Over Subsidies for Cycling Boost
Santa Fe, US There’s been much wailing and gnashing of teeth of late among e-bike advocates who’ve long hoped the federal government would loosen its purse strings and subsidise the purchase of new e-bikes. And it almost came to be. But a bold plan to offer a 30% tax credit toward the purchase of an…
Letter to the Editor – Melbourne Bike Show Concerns
Bentleigh, Vic To the Editor, Any news on the onslaught of people asking for refunds for the Melbourne Bike Show over the weekend? They didn’t engage directly with industry players (the ones I talked to), super short planning period, BIG talk online and advertising, but they delivered bunk. They turned off comments to their posts…
Top Trends in MTB Amazing Evolution
Mountain bikes continue to be a hotspot for innovation in cycling, as adaptation to their habitats take them further from the age-old traits of their road-bound relations. Amid a sea of fresh ideas and reconsidered solutions to the challenges and opportunities of off-road riding, some concepts come and go, while others plot a path for…
O2feel the French Flair for e-MTBs
~ Sponsored Content ~ An emphasis on high-quality European brands has effectively positioned Melbourne-based company Dutch Cargo as a distributor and retailer of cargo bikes, and now it’s taking a similar approach to e-MTBs. As electric mountain bikes grab a rapidly increasing share of floor space at most bike stores in Australia and NZ, Dutch…
BZ Optics Has Clear Vision for Market Expansion
~ Sponsored Content ~ All the pieces are falling into place for Gold Coast-based eyewear company BZ Optics, as more and more cycling folk share its vision. The young company, established in 2017, developed the world’s first bifocal sunglasses with high-impact UV activated photochromic lenses which transition from clear (Category 0) in low or no…
BikeSportz – Dialled Dirt Division
~ Sponsored Content ~ Covering a broad range of MTB component categories, BikeSportz has partnered with brands that allow them to cater for everyone; from entry level shredders to cashed-up enthusiasts. From pedals to saddles, cranks and clothing, BikeSportz has a comprehensive range of gear to meet your customers’ mountain bike needs. Their pedal line-up…