Online marketplace BikeExchange (BEX) is embarking on new partnerships with industry-leading e-commerce software companies in a bid to improve the experience for its consumers and retailers.
The Melbourne-based company this month announced it is partnering with German firm commercetools and NZ organisation Overdose to upgrade its “technology stack to a best-in-class, composable commerce architecture, enhancing the experience for the modern buyer and seller”.
BikeExchange said in a statement that improved experience would include searches, content, payments, AI driven recommendations and personalisation.
“BikeExchange is committed to its strategy of generating scale and expects the technology upgrades will significantly improve all key conversion metrics including pagespeed, SEO, search performance and usability,” the statement says.
“As the global leader in digital commerce and inventor of ‘headless commerce’, commercetools’ MACH (microservices-based, API-first, cloud-native and headless) technology is now being widely adopted by leading global brands looking for a next-generation commerce solution.”
It says the partnerships would enable BikeExchange to introduce a wealth of commerce functionalities and unique customer experiences.
Headless commerce decouples the frontend and backend of an online system so businesses can use innovative channels to reach customers.