Two New Shops Opening in Melbourne, Plus One in Sydney

Two brand new bike shops are about to open in Melbourne, one in the inner north and one in the outer south eastern suburbs.

‘Velo Therapy Caffeine and Watts’ is a large combined new bike shop and café opening at 36 Wells Road, Seaford, which is just north of the regional centre Frankston, about 45 kilometres south of Melbourne’s CBD.

The new store is directly opposite the Kananook suburban railway station.

It’s a partnership between Chris McKiernan who has experience in the coffee industry and cycling enthusiast Ryan Pogue who is from Canada and was once sponsored by Rocky Mountain. He is Director of Pogue Solutions which is in the building services contracting business.

Velo Therapy Caffeine and Watts
This communal table in the café area was made from recycled timber, in keeping with Velo Therapy’s environmental ethos.

Velo Therapy’s workshop will be managed by Brooke Nelson who has had 30 years’ experience in the bicycling industry including at one time owning the former Mainline Cycles store nearby. Velo Therapy, which is scheduled to open on 14th December, will stock a wide range of bike brands including Specialized, BMC, ByK, Ridley, Kona and TTT. They will also be offering mobile repairs via a fully equipped van.

Brooke said that one of their key points of difference will be recycling. Most of the shop fittings have been made from recycled material. Even the staff uniforms are made from cloth derived from bamboo.

Meanwhile in the inner Melbourne suburb of Collingwood, Sydney based Glow Worm Bicycles will be opening their second store.

Velo Therapy Exterior
The exterior of Velo Therapy, taken prior to sign writing.

The new store will be at 73-77 Wellington Street, which is on the corner of Langridge Street. This location, which is just one kilometre north of Melbourne’s city centre, is surrounded by new high density apartment developments and factory residential conversions.

Owner Paul Bullivant will be travelling from Sydney to run the new store while his Sydney workshop manager Chris Langley will run the original store.

Glow Worm specialises in ebike sales and service.

Back in Sydney, Embassy Cycling just opened its doors for the first time. It’s located at 912 Military Road, Mosman. This is the main shopping street in one of Sydney’s most expensive northern harbourside suburbs. Founding staff members are Head Bike Fitter Tom, Custom Build Coordinator Naz and Head Service Technician Danny. They all have a strong road racing background, which is reflected in the store’s initial brands including Pinarello, Partington, Bastion and Attaquer.

Leave a Comment