Chapter2 is the creation of Michael Pryde. After a successful career in Architecture, he joined Neil Pryde Limited in 2004. This company, founded and run by his father since 1970 is a diverse global sporting goods brand, best known for its windsurfers.
Michael established the Bike Division under the brand NEILPRYDE in 2008 where he was fully responsible for Design, R&D and Engineering.
Mike has ridden BMX, MTB and road for almost four decades.
We’re not yet sure about the exact reasons and details behind Mike’s departure from his father’s company that ultimately resulted in the creation of Chapter2. But in 2015 Michael left Neil Pryde to pursue his own ambitions and creations. The design and development of CHAPTER2’s first offering took over two years of design and engineering from concept to realization.
Chapter2 is headquartered in Auckland, New Zealand.
In a recent press release, Mike Pryde said, “We are pleased to announce that effective 15th. August 2021 CTN Imports Pty Limited in Sydney will become our exclusive distributor in Australia.
“Founded in 2008 by Matt Whitmore, CTN will be working closely with our Sales and Marketing Team to grow our business via our existing network of dealers as well as strategically adding more outlets across Australia.
“Matt will be joined by John Tsekouras, transferring from his role as Australian Brand Manager for C2 to becoming inhouse Sales Director at CTN Imports.
“This change will have significant benefits to C2’s ongoing growth in Australia, including expedited local delivery and a Sydney based service centre where all spare parts and accessories will be available to support dealers and end consumers.
“This move will also greatly simplify the payment method for all Australian dealers who will now work directly with CTN on orders and deliveries.
“I will continue to be very active in the day-to-day supervision of the Australian market working very closely with both Matt and John on various Sales and Marketing Initiatives.”