Parts and accessories brand Supacaz recently announced that it was going dealer direct in Australia.
Supacaz was founded in 2012 by Anthony Sinyard in Laguna Beach, California. They are the sponsors of 3x world champion Peter Sagan and current world champion Julian Alaphilippe.
Their product range includes pedals, locks, bottle cages, bar tape, gloves and shoes.
In a press release Supacaz said, “With the addition of the highly anticipated Kazze shoes, Supacaz going direct will provide the necessary resources for retailers to sell their complete line at industry leading margins while matching the USA retail prices.
“The current level of brand awareness wouldn’t be possible without the efforts of the former distributor and Supacaz would like to thank Chris and the team at Echelon for the many years of business together.
“As an incentive for new dealers, Supacaz will be offering a grassroots shop team program, point of purchase signage, and hats/shirts for all shop employees on their first orders.
“Supacaz has hired a customer success manager to handle the Australian market. Long time friend of the company Nathan Parker is excited to fuse his 20 years of customer service experience with the likes of Cisco together with his passion for cycling in helping dealers achieve their goals.
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