Wiggle, Max Studio Acquisitions Proceed

As we anticipated in a previous article here, it has now been confirmed that global UK based mail-order company Wiggle is set to be acquired by a German group Sigma Sports United. This company is a global sports e-commerce and technology platform, not to be confused with the Sigma computer brand.

“We’re proud and excited by this next chapter in SSU’s growth story,” said Stephan Zoll, CEO of Signa Sports United. “Becoming a listed company allows us to continue capturing market share in Europe and to accelerate our US and international expansion while scaling our platform solutions.

“We also look forward to welcoming WiggleCRC to our SSU family. The acquisition enhances our global online leadership, especially in the bike category. Our focus on growth and internationalisation coupled with our platform approach drives significant scale benefits.”

Meanwhile, in other acquisition news, century old family owned locks business ABUS has reached an agreement to acquire Italian helmet manufacturer Maxi Studio S.R.L.

Maxi Studio, based near Venice, was founded in 1993. It focuses primarily on the development and production of high-quality bicycle helmets and their components.

“This is a very special milestone in the ABUS helmet history,” said Christian Bremicker, managing partner and CEO of the ABUS Group. “After we started selling bicycle helmets in 1994, we have experienced both ups and downs. It’s a good thing that we had staying power and were able to continuously expand the business segment, not least due to the increasing dynamic of the last few years, in which the acceptance of bicycle helmets in general and especially in the eBikes sector has risen.”

ABUS has been cooperating with the company since 2016 and has the premium bicycle helmets GameChanger, AirBreaker and StormChaser produced there, with which professional riders such as those of the Movistar Team or the Dutch cyclocross World Champion Mathieu van der Poel and many other athletes compete.

Information for this article was first published in Bike Biz UK

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