New Marketing Manager Starts at Advance Traders

Ms Jo Kinsella has just started as Marketing Manager at Advance Traders head office in Brisbane. She is stepping in for Chris-Jane Lo who is taking 12 months’ maternity leave starting from 28th August. Jo has a background in the property, aviation and wholesale industries and is a keen road and MTB rider. In the…

Bikes International and Five Bike Barn Stores Acquired by The Pedal Group

The trend for closer integration between Australia’s and New Zealand’s bicycle industries is about to continue with a major acquisition by the Queensland based Pedal Group, the entitity includes Advance Traders and 99 Bikes. “We take over five shops on 1st July and we also buy the Bikes International wholesale stock on 1st July,” said…

Innovation Keeps Merida at the Cutting Edge

– Sponsored Content – Unlike most brands whose bikes are sourced from third party manufacturers, Merida develops and manufactures their bikes in-house. “We have our own factory, which lets us focus on the development and quality of our extensive range. It’s a unique advantage,” said Mark Rycroft, National Brand Manager for Merida. Merida’s best selling…