Top Trends in MTB Amazing Evolution

Trek’s Fuel EXe e-MTBs

Mountain bikes continue to be a hotspot for innovation in cycling, as adaptation to their habitats take them further from the age-old traits of their road-bound relations. Amid a sea of fresh ideas and reconsidered solutions to the challenges and opportunities of off-road riding, some concepts come and go, while others plot a path for…

O2feel the French Flair for e-MTBs

Rider on O2feel’s e-MTB in bushland

~ Sponsored Content ~ An emphasis on high-quality European brands has effectively positioned Melbourne-based company Dutch Cargo as a distributor and retailer of cargo bikes, and now it’s taking a similar approach to e-MTBs. As electric mountain bikes grab a rapidly increasing share of floor space at most bike stores in Australia and NZ, Dutch…

BZ Optics Has Clear Vision for Market Expansion

MTB rider wearing BZ Optics glasses

~ Sponsored Content ~ All the pieces are falling into place for Gold Coast-based eyewear company BZ Optics, as more and more cycling folk share its vision. The young company, established in 2017, developed the world’s first bifocal sunglasses with high-impact UV activated photochromic lenses which transition from clear (Category 0) in low or no…

BikeSportz – Dialled Dirt Division

MTB riding downhill

~ Sponsored Content ~ Covering a broad range of MTB component categories, BikeSportz has partnered with brands that allow them to cater for everyone; from entry level shredders to cashed-up enthusiasts. From pedals to saddles, cranks and clothing, BikeSportz has a comprehensive range of gear to meet your customers’ mountain bike needs. Their pedal line-up…

Bone Phone Mount; Secure, Versatile & Competitively Priced

stem and bar mounts

~ Sponsored Content ~ Whether it’s for navigation, hands-free communication or using Strava to track a ride, smart phones remain a constant companion—even whilst on the bike. As a result, we’re seeing a growing demand for phone mounts and they can make an easy POS item. Wanting to gain a piece of this market, KWT…

Fox Factory Building Upon Cycling Legends

Fox Factory

– Sponsored Content – Fox Factory is a culmination of some of the most exciting brands – and stories – in off-road cycling. First, there’s the story of amateur motocross racer Bob Fox, who pioneered long-travel suspension in the early 1970s. Merging his experiences on the track with his expertise as a mechanical engineer, Bob…

Orbea: Boutique yet All-Inclusive

Orbea Rallon gravity endure mountain bike

– Sponsored Content – Originating from the Basque region of Spain, Orbea has been designing bikes since the 1930s and first ventured into mountain biking in 1989. It’s a longstanding history and its range encompasses market-leading models in just about every facet of off-road riding; from gravity-enduro to XC racing and e-bikes. They first gained…

Mountain Bikes: Distributors in Australia

Mountain Bike Annual Guide Sept 2021

The Latz Report YearBook lists any organisation that supplies goods or services to bicycle retailers or interacts with them in some bike industry related way. For details of Mountain Bike, Fat Bike MTB or electric MTB distributors in Australia, please follow this link to our Yearbook and use the Search function or Direct to Page…

Next Month: Clothing, Helmets, Eyewear, Bags & Protective Gear

Bicycle Clothing and Helmets display

Our October Annual Guide will feature products and brands from the bicycle accessories range. These products are high turnover P&A categories within the bicycle industry that also offer retailers the potential of high margins. If you have a new product or you would like additional exposure for your brand to the bicycle retail trade, why…

Mountain Bikes – Will the MTB Sales Boom Continue?

There’s no doubt that mountain bike sales have been going through a boom over recent years. To our industry’s collective disadvantage, unlike the USA and Europe, in Australia we don’t collaborate to produce sales statistics broken down to type of bike. Therefore this article can only be based upon anecdotal evidence from within Australia and…