Global Trade Show News: IAA Mobility and Eurobike

People in room attending Micromobility show

Munich, Germany IAA Mobility has firmed its challenge as the premier micromobility trade show in Germany – and, potentially, the globe – by announcing two significant partnerships for its second instalment this September. The biennial Munich-based show, part of the long-standing IAA Summit automobile show, late last month announced it will again host the World…

IAA Mobility ‘Essential to Bridge Rift Between Bikes and Cars’

IAA Mobility show

Organisers of the revamped International Mobility Show Germany (IAA Mobility) have emphasised the event’s value in fostering greater harmony between automobiles, bicycles and other road users. The biennial IAA event was rebadged in 2021 as IAA Mobility to incorporate micromobility exhibitors for the first time, attracting a considerable number of e-bike and e-scooter manufacturers. In…