World Briefs: Giant, VanMoof, Zipp, MINI, Greyp, Trek & POC.

Product shot of bicycle

Giant has released fifth-generation ranges for both its Defy endurance road bikes and Avail Advance line-up, featuring totally reengineered frames and purposed built components for each line. The Avail range, released under the company’s Liv brand of female-specific bikes, trims more than 100 grams off its framesets compared to their predecessors – 128 grams for…

Shimano, Trek, POC Release New Urban Products

Osaka, Japan Bike commuting’s global emergence into the transportation mainstream has been highlighted by the recent releases of three major players in the industry. Shimano, Trek and POC have unveiled new products with features targetting the practical needs of “everyday” cyclists. Shimano says its newly launched Cues line-up of components represents “a brand-new approach to…

POC Moves to Direct Sales Support in NZ

Sam Wethey

Christchurch, NZ Swedish helmet and apparel brand POC is establishing direct sales support for its retailers in NZ, beginning with snow sports businesses from the start of this month and incorporating cycling retailers from April 2023. “Christchurch-based POC New Zealand, a subsidiary of POC Sweden which launched in 2019 as an APAC regional support office,…

Lucien Loyens Stepping Aside as POC Australia General Manager

Lucien Loyens

Sydney, NSW POC Australia has announced its general manager, Lucien Loyens, is leaving the company early next month, after getting the Australian subsidiary up and running. A statement from the company says Lucien, a veteran of the Australian bicycle industry, will depart POC Australia from the 7th October after overseeing “significant growth in what is…

POC Launches Australian Subsidiary

On 8th October POC announced in a press release that they were creating a new Australian subsidiary to distribute all of their products. POC Sports Australia became operational from 12th October. POC will distribute via third party warehouse in Sydney and will have a dedicated B2B platform ready early next year. POC has been most…