On 8th October POC announced in a press release that they were creating a new Australian subsidiary to distribute all of their products.
POC Sports Australia became operational from 12th October. POC will distribute via third party warehouse in Sydney and will have a dedicated B2B platform ready early next year.
POC has been most recently distributed by Sea to Summit, a large Perth based distributor that mainly operates in the outdoor market but also distributes cycling related products.
“Since we started shipping helmets to Australia more than twelve years ago we have been overwhelmed and incredibly appreciative of the way Australians have embraced POC and our mission to improve safety.” said Cam Whiting, Managing Director APAC/ME, POC. “Our objective in establishing a POC Australia subsidiary, is to create a local platform which will support our continued growth and deliver a seamless service to better connect with our growing Australian community”.
POC was founded in Sweden in 2005 with a mission to, ‘protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one’.
POC Sports Australia Pty Ltd will be led by cycling industry veteran, Lucien Loyens, who said, “The addition of an Australian subsidiary underpins POC’s progression and maturity as a global business. The Australian market is wonderfully diverse and I am eager to engage even more directly with stakeholders across all channels. It’s exciting to be able to set and steer the course of this new company.”
Lucien was previously employed at Sea to Summit.
POC’s cycling product range includes helmets, eyewear, body armour and apparel.
POC will be represented Australia wide by the following agents:
- New South Wales /ACT: Chris Thomas 0411 727 625 firstname.lastname@example.org
- Luke Callen 0411 754 000 email@example.com
- Victoria: Mark Gardner 0412 225 822 firstname.lastname@example.org
- Queensland: Oliver Elsworth 0466 407 886 email@example.com
- South Australia/NT: Pete Davies 0408 456 005 firstname.lastname@example.org
- Western Australia: Simon Coates 0400 475 722 email@example.com
- Tasmania: John Fulton 0437 100 110 firstname.lastname@example.org