Remodelled Reid Cycles Rolls out Latest Electric Offerings

folding ebike

Frankfurt, Germany A remodelled Reid Cycles was on display at Eurobike 2023, including the Australian brand’s escalating shift into e-bikes and e-scooters. Reid Cycles founder James Reid, group CEO Rob Akam and the Reid team used the Frankfurt trade show to unveil several new e-bike and e-scooter models, including the company’s first folding compact e-cargo…

Global Brand Closes Majority of Australian Stores

Reid Cycles Shopfront

Melbourne, Victoria An international success story that originated in Melbourne, Reid Cycles, has announced it is closing several Australian stores in a restructuring of its retail network “in response to market conditions”. Reid closed its Adelaide shop about a month ago and outlets in Melbourne and Sydney are set to follow as the company aims…

Aussies & Kiwis Return to Eurobike

James Reid

Frankfurt, Germany After two missed years due to Covid, a large contingent from Down Under made the most of their first opportunity to return to the world’s leading bike show. This year’s show was the largest ever – more than 1,500 exhibitors spread throughout seven huge halls plus outdoor exhibit areas. So it was very…